Adidas Superstar
Year 1969. In living rooms, the world listens intently as man walks on the moon for the first time. The first man on the moon is a reality and the western world is ecstatic. Neil Armstrong's legendary words give him superstar status, but this year will witness another superstar, because in the shadow of one of the greatest events in world history, an epochal product in the sneaker game is simultaneously launched - the Adidas Superstar.
One Small Step for Adidas, One Giant Leap for the Sneaker Game
These were (almost) the words spoken by Neil Armstrong as he became the first man to set foot on the moon. Equally groundbreaking for the future of sneaker culture was the launch of the Adidas Superstar—a model that redefined the sneaker industry and revolutionized design thinking.
More than 50 years have passed since this iconic silhouette first hit the market, yet the Adidas Superstar remains a dominant force in the sneaker world. Alongside the Stan Smith, it stands as one of the German sports brand’s flagship models, continuously evolving through collaborations with top designers and brands. In 2020, for example, Adidas teamed up with renowned sneaker designer Sean Wotherspoon to release an exclusive edition of the Superstar.
What Made the Adidas Superstar So Special at Launch?
When breaking down the Adidas Superstar to its core design elements, a few distinctive features make this silhouette instantly recognizable. The legendary shell toe was a game-changer at the time, pushing the boundaries of sneaker innovation. While this ...
