Yeezy 350 V2
With a past at Nike—ending in 2013 in favor of Adidas—Kanye West's once-coveted interpretations of the American Jumpman silhouettes are nowhere near comparable to the massive success he has achieved with German Adidas since 2015. His Yeezy sneakers have firmly established themselves as one of the most innovative sneaker brands on the market, and his Yeezy 350 has earned the status of what can only be considered a decade-defining sneaker.
That's why the Yeezy 350 V2 is the Holy Grail
If you think of a sneaker designed by Kanye West, it's almost guaranteed that the Yeezy 350 is the first one that comes to mind. This was the first sneaker he created in collaboration with Adidas, and history has a way of repeating itself. The massive hype and attention surrounding his Yeezy 350 upon its initial release can, in many ways, be compared to the success of his Grammy-winning debut album from 2004.
Getting things right the first time is something Kanye fully lives up to. To this day, the Yeezy 350 remains the most successful silhouette he and Adidas have ever produced. There’s no doubt that the influence of the Yeezy 350 can be seen in every sneaker that Yeezy has launched since.
This sneaker boasts a futuristic look that, at the time, stood out from everything else on the sneaker market. Before the Yeezy 350, there was a clear idea of what a sneaker should look like. Designers could tweak shapes, experiment with colors, but changing the material and redefining the sneaker concept—no one had done that before.
In other words, the Yeezy 350 was where it all started. It’s the Holy Grail and will undoubtedly go down in histor...
