New Balance-Sneakers

The History of New Balance Sneakers

New Balance sneakers originate from the city of Boston, where in 1906, the idea was born to create footwear that would make a difference in everyday life. The ultimate goal was to design the shoes of the future—ones that would provide unparalleled comfort while also alleviating issues such as joint pain and injuries, helping wearers achieve better balance in their daily lives—hence the name New Balance.

However, in the following years, New Balance ventured into the world of sports. In 1936, they designed their first running shoe. By 1941, they expanded their range to include other sports such as tennis, baseball, and boxing. It wasn’t until 1956 that New Balance completely transitioned from being an orthopedic footwear brand focused on pain relief to becoming deeply engaged in sports footwear and sneakers.

One of the fantastic attributes that New Balance has earned over time—one that perfectly aligns with today's fashion trends—is its reputation as the ultimate producer of “dad shoes.” This is especially evident in New Balance’s popular 2000 series, where at The Sneaker Store, you can check out the elegant and highly sought-after New Balance 2002R model.

Jack Harlow, Steve Jobs & More – Everyone Loves New Balance Sneakers

In 1972, on the day of the famous Boston Marathon, New Balance was acquired by Jim Davis, who truly set the brand in motion. The company expanded rapidly and never looked back. In the years that followed, their sneakers influenced the basketball world, hip-hop culture, and even found their way onto the feet of an icon like Steve Jobs, who frequently wore the legendary New Balance 991—even during some of Apple’s most groundbreaking product launches.

In recent times, New Balance has solidified its name through exciting collaborations. One of the most notable ambassadors for the brand is the hugely popular rap star Jack Harlow. He has repeatedly expressed his love for the brand, sharing that New Balance sneakers were the only shoes he wore while growing up in Louisville, Kentucky.

During his latest tour, one particular New Balance model has been spotted multiple times during his performances—the insanely stylish New Balance 550.

New Balance Sneakers Worn by Modern Role Models

With its recent collaborations, New Balance has proven itself to be a forward-thinking and modern brand. Going back to Jack Harlow, he is admired not only for his music but also for challenging the homophobic culture that has long been present in the hip-hop and rap industry. This is evident in his massive hit "INDUSTRY BABY", featuring Lil Nas X, who is openly gay.

Tommy Hilfiger, another brand Harlow represents, has publicly stated that artists like Jack Harlow are the future. He embodies the ideal image of the new generation—not only talented but also serving as modern role models for a diverse identity culture that is no longer as rigid and one-dimensional as it once was.

Additionally, New Balance has partnered with musician Jaden Smith, son of Will Smith, who has a very relaxed approach to his own identity and self-expression. These collaborations emphasize how New Balance is working to create a new and progressive culture around its brand. All signs point to a bright future for New Balance sneakers—both in terms of product and design, but also in terms of content and cultural impact.

Contact Us If You Have Questions About Our New Balance Sneakers

At The Sneaker Store, we’re thrilled that you share the same passion for sneakers as we do. We are true sneakerheads—just like we assume you are—and we have extensive knowledge about all the latest and hottest sneakers. If you have any questions about our New Balance selection, feel free to contact us via email. We aim to respond to all inquiries within 3 business days. We look forward to helping you!